From the Training grounds to the Fashion weeks

Over the past few years we have seen how brilliantly sports clothing, especially footwear has been marketed to reach a new target audience. I’m pretty sure we all have one or more pairs of sneakers or sweatpants that we don’t use for doing anything sport related with, other than wearing them because they are comfortable and I guess fashionable at times. Brands like Nike, Adidas and Jordan have been among the top brands to contribute to this hype society with classy, elegant, fashionable and also custom made sportswear for athletes.